When you hear the words “luxury car”, a swanky Ferrari or another foreign vehicle likely comes to mind.

The Mazda brand often conjures up the image of the perfect family vehicle–but what if it could be both? New technology and over-arching, effortless design on the brand’s newest models have Mazda poised to quickly take the luxury car market by storm. The best perk? As far as luxury vehicles go, Mazda sports an attractive price point. The 2018 Mazda CX-3 for example, is listed at our dealership starting at $21,990.

But it’s not just the price that gets luxury car shoppers’ attention. Mazda’s 2018 models have picked up a series of industry awards, taking home titles like the Best Small Car in Canada for 2018, the Best Small Utility Vehicle in Canada for 2018, and the Best Large Utility Vehicle for 2018.

If you’re looking to purchase a luxury vehicle, look no further. Here’s why you should be thinking Mazda.

Zoom zoom into luxury

Whereas some luxury brands come off as threatening because they’re so darn expensive up front, Mazda has played the game strong, easing into the luxury market by slowly integrating pristine safety, technology, and entertainment features that other value-driven companies simply aren’t providing. The 2018 models feature great assets like G-Vectoring control, Skyactiv technology, iActiv AWD, iEloop braking, and i-Activsense safety technology, making them an attractive buy for working families, who can appreciate the performance and reliability of a small car, but also wouldn’t mind driving it around when the kids aren’t in the back seat.